Umami SolutionsHow many pages should I launch with?
Start with the few pages needed to explain the offer and let a visitor take the next step. Add useful pages as real customer questions emerge.
Planning guide ยท 26 October 2026
Planning a business website that actually serves customers
A clear brief avoids misunderstandings and makes it easier to compare proposals on scope rather than a misleading headline price.
1. Describe the business outcome
- Will the website explain services, accept enquiries, sell products, manage appointments or support existing customers?
- Choose a primary action: a contact form, booking, checkout or another measurable customer step. Prioritise one clear action on each important page.
2. List the pages and materials
- Start with essential pages such as Home, Services, About, Contact, Privacy and relevant product details. Add pages only when each answers a real question.
- Identify who provides logos, product photographs, service descriptions, policies and the final approval of claims. Avoid using unlicensed photos or fabricated testimonials.
3. Specify the everyday workflow
- Describe what happens after someone sends an enquiry. Who is notified, how is the enquiry recorded, and who replies?
- If booking or payments are involved, note refund policies, confirmation messages, user permissions and the external services that may have ongoing fees.
4. Define accessibility, speed and security
- Request a mobile-friendly interface, readable contrast, proper headings and keyboard-accessible navigation.
- Plan HTTPS, administrator access, backups, updates and recovery. These are maintenance responsibilities, not one-time visual-design features.
5. Agree on proof of completion
- Ask for a staging preview, cross-device checks, a form-submission test, a sitemap, basic metadata and a simple owner handover.
- Write down who controls the domain, hosting, analytics accounts and source files. Ask what is included in maintenance and what incurs separate charges.
Questions to ask before committing
Does a new website guarantee search enquiries?
No. Search visibility depends on relevance, competition, indexing, content quality and ongoing improvements. Actual enquiries must be measured separately.
Want help planning your project?
Describe the business requirement and we can discuss a realistic starting scope. No results or prices are promised by this guide.
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